Educating the client just got easier

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Client education is key come mortgage renewal time, especially when there are cash and credit issues. Now brokers have one more resource to help those who are struggling.

easyhome Ltd. the Canadian leader in providing goods and financial services to the cash and credit constrained consumer, announced a partnership with  EnRICHed Academy to offer financial education to every Canadian regardless of their background or financial situation.

“Our goal is to help our customers by giving them an alternative when banks may not be option and to empower them through a foundation of knowledge to forge the path towards a better financial future,” said David Ingram, president and CEO of easyhome. “Through our financial education program and our partnership with EnRICHed Academy, we continue to help our customers take control of their financial success with the ultimate goal of helping them return to bank rate products.” 

In the spring of 2014, easyhome began its search for a partner that could create a custom program to help close the gap in financial education. EnRICHed Academy was a natural fit to work with easyhome in developing a program that would help their customers rebuild their credit and fulfill the company’s mission of helping them return to bank rate credit.

This week, the partnership was brought to life as easyhome officially launched the program to its internal staff – with the program being made available for free to all Canadians in September. EnRICHed Academy has spent over a decade developing engaging and inspiring financial education programs that help educate people through information to take control of their financial success.

The impact of a credit score can be considerable when looking for a mortgage or renewing.

“What the consumer really needs to understand is the things that affect their credit is maxing out lines of credit or credit cards, rather than a couple of credit pulls,” Ron Butler of Butler Mortgage told MortgageBrokerNews. “Leaving your line of credit maxed out, month in and month out, is massively more impactful than a couple of credit pulls.”

In 2013, EnRICHed Academy secured an investment from CBC’s Dragons’ Den’s Jim Treliving and Bruce Croxon. Treliving and Croxon joined executives from easyhome to launch the first phase of this unique, nationwide financial education initiative.

“We are pleased that easyhome has partnered with EnRICHed Academy to offer this important program to Canadians across the country,” said Treliving. “There remains a gap in financial education for many Canadians and this platform, along with easyhome’s partnership, will help ensure we are closing that gap and building a strong foundation of financial knowledge amongst all Canadians.”

The program, which will include videos on a variety of topics including money myths, credit cards and building wealth, will be available online through easyhome’s websites. 

  • Amber on 2015-06-18 1:22:04 PM

    This is fabulous. I have been going into one high school in Calgary for 3 or 4 years now with Enriched Academy and the teachers love it. I have a speaking gig set up this summer to spread it further and just got asked back to the high school for next year. Great move!

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