Cherry, who recently renewed a multi-year contract with Dominion Lending Centres
, will be dropping the puck in the featured face-off between the Barrie Colts midget AAA squad and the South Central Coyotes of Richmond Hill, Ont.
In the process, Dominion Lending Center YBM in Barrie, Ont., is hoping to fill the 4,200 seats of the Barrie Molson Centre and so collect thousands of dollars in donations for Breakfast for Learning, a national charity focused on helping communities deliver school-based nutrition programs.
“We’ll have lots of fun and games for the family, lots of giveaways for those that come to help this good cause,” said YBM’s Brad MacArthur, who along with broker/owner Darick Battaglia, organized the event. “One of the lucky audience members will win their mortgage payments for a year in a draw sponsored by DLC
– YBM Group.”
Prizes include an iPad tablet and an autographed Don Cherry official Boston Bruins jersey. But the real winners will be children across Canada.
Undernourishment is an increasing problem among school children in this country, according to Breakfast for Learning.
More than 31 per cent of elementary school kids, while 62 per cent of secondary students in Canada, are not able to eat a breakfast daily. About 60 per cent of students in these age groups consume less that the recommended servings of fruits and vegetables, negatively impacting their performance in school, according to the organization.
This year, Breakfast for Learning funded 4,431 breakfasts, lunches and snack programs, which provided more than 67 million meals for children in over 2,400 schools and communities.
Don Cherry is lending his star power to a brokerage's youth hockey game fundraiser today, an event aimed at raising money for a school meals.