opened registration for its NHL playoff hockey pool Monday, and it is proving a useful tool for engaging clients and bringing in new customers.
“They’re so excited,” says Cindy Freiman, director of public relations and communications for Dominion Lending Centres
. “Every agent who has a website gets the hockey pool, and the customer can go to that broker’s website.”
The free Canada-wide Playoff Hockey Pool (excluding Quebec) has more than $27,000 in prizes up for grabs, featuring a $10,000 grand prize, hockey jerseys, HDTVs, iPads and gift cards.
“It is something brokers can offer their client without asking them for something, or trying to sell them a product,” says Freiman. “Brokers can print off the excel sheets for their clients, and have that face-to-face contact that is so important in this industry.”
The pool was originally intended to run the entire NHL season, but due to the labour lockout, DLC
had to reconfigure for only the playoffs.
The pool consists of three rounds, with the chance to win random draws throughout (regardless of individual pool standings). After each round, you may choose all new players – and you can compare your selections with those of official spokesperson for DLC
, Don Cherry.
For Toronto fans, the pool may have an even stronger pull this year.
“I’m excited that I have Leafs’ players to choose from this year,” says the Ontario-based Freiman, adding that DLC
had to hold a second webinar on Monday for brokers due to the popularity of those wishing to participate in the pool. DLC
employees are not eligible to win prizes, but Freiman is excited to participated just for the fun of it.
“There is an opt-out option for people who do not wish to be contacted by DLC
, for those who only wish to participate in the pool,” Freiman points out.
After registering at www.dominionhockey.ca, participants will be alerted by email to make their selections between April 28 and 30 – depending on when the regular season concludes.