Kevin Cochran knows about the importance of financial education from personal experience and that’s why he’s spearheaded a financial literacy program recently launched through Dominion Lending Centre brokers.
The EnRICHed Academy’s “Smart Start for Financial Genius” program is a five-DVD set and workbook, designed to educate young adults and their families on the fundamentals that build wealth.
“I was a victim of the system, as many students were, but luckily I was able to work my way through all those challenges and I’m in a much better place than I was,” Cochran, who is DLC’s regional director for Ontario, told MortgageBrokerNews.ca.
“Unfortunately, money management is something students are going to learn one way or another, but most people learn it the hard way.
“No one is taking responsibility to fix this problem, so that’s what we wanted to do with this,” said Cochran. “The truth of the matter is that most kids can’t save money because their parents can’t save money.”
He said the videos teach families everything about money that they’re never taught, like compound interest, Beacon scores and how to buy their first investment property.
In addition to the DVDs and workbook, DLC agents will also be offered the opportunity to become certified EnRICHed Academy presenters.
“In January of 2012, we will be launching a speaker training series, where agents will be able to go into their local communities to speak about financial literacy to students and families,” said Cochran.
The reception from DLC broker and agents has been encouraging so far, according to Cochran. “I’ve never seen a response like this from DLC agents before. They are so excited to spread the message. We’re fortunate to have such a great network of people that we can leverage this program through. ”
To watch the EnRICHed Academy trailer, click here