A Toronto broker is questioning if the industry’s wholesale shift to the four-year term last month – a defense against that extraordinary BMO offer –best served their clients.
“The fact that the industry has now moved back to the five-year fixed rate mortgage less than a month after it was focused on selling the four-year at 2.99 per cent, in order to compete with the BMO product, suggests to me that brokers need to look at why they are in the business in the first place,” Nawar Naji, with Verico The Mortgage Wellness Group, told MortgageBrokerNews.ca. “It goes back to ensuring that we tailor our mortgage solutions to what truly makes sense for the client and is in their best interest.”
The comments echo those of a handful of mortgage professionals and follow last month’s rate wars, the terms of which were set and executed by the Bank of Montreal’s rock-bottom 5-year fixed rate. The overwhelming response from broker channel lenders – and, indeed, brokers – was to compete with that no-frills mortgage by shaving one year off the term while maintaining the standard features BMO sacrificed in favour of rate.
The compromise was largely seen as the best way of meeting client demand for that well-publicized 2.99 per cent. At the same time, it allowed brokers to retain business that might otherwise have gone to BMO.
Naji did not sell any of those four-year mortgages, arguing they just didn’t jive with the best interest of specific clients at the time.
Other brokers also resisted the urge to usher clients into those shorter-term mortgage, in some cases moving them to ten-year terms.
Calgary broker Greg Williamson was one of them.
"Yes, I see that the customer may force me to compete on price alone, especially if I am not showing any additional measurable value over what my competitor has," he told MortgageBrokerNews in February, following BMO’s first go at using 2.99 to grow market share. "Instead, when I sell a different product like ...10 year fixed mortgages then I am now not competing on price I am competing on the virtue of whether I go with a five year or a ten year. This is an argument I can win by showing them a compelling strategic reason to go with a 10 year."