Developers ‘paws’ for thought; the influence of pets
Condo developers are taking the lead when it comes to the needs of pet owners in Vancouver. As the thirst for condos has grown, often from those would traditionally be heading to single-family homes, developers have had to provide more for family living; that means considering children but also pets. Where once the condo development would target young professionals with facilities such as gyms, now you are increasingly likely to find a dog walking run or pet spa! There is also a shift in the attitude towards pet owners in the rental market, with more landlords accepting four-legged residents, although numbers are still small. It would seem that there is a marketing opportunity for developers and realtors in targeting pet owners and being proactive in providing information on condos with pet facilities and also the proximity of homes to city dog-walking parks, vets and other animal-friendly facilities. Buyers will certainly appreciate the effort, especially if they’ve been chasing their tails trying to find the purr-fect new home!