Create a brand that drives real estate referrals

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4) Does your way of doing business accommodate the needs of realtors and homebuyers on deadline to get deals closed?
You may want to assess your business communications and processes to make sure they’re congruent with being effective in a purchase environment. For example, how easy is it for referrers and home buyers to get status updates? Can they get them via the web or an app, or do they have to call and leave a voice mail message and wait for a call back? Is your company ‘set up’ to close loans within a reasonable time frame?
If you don’t feel like you’re quite ready from a communications and process standpoint, this should be an initial area of focus. If you mess up here, word spreads far and fast.
5) Are your employees true brand ambassadors?
It’s a fact that not everyone who works for you today should still be a part of your team tomorrow. Some of your employees may not have what it takes to move forward with your company for a variety of reasons - attitude, skill set, inability or unwillingness to change, etc. This is especially true for brokers who’ve built their careers over the recent past based on a flurry of refinance activity…they just may not have the skill or desire to work in a purchase market where it’s all about building relationships.
These pointers should help put your thought process for winning in a purchase market in the right direction.
Your brand must clearly state and provide ongoing proof of your desire, ability and focus on real estate agents.
Do you work with real estate agents in your business? What are the most effective ways to build a strong referral relationship? Share your thoughts below.

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