Be able to articulate clearly and confidently why real estate agents should do business with you. If you feel your USPs lack strength, are too commonplace or not backed up by any real proof that they’re true, now is a good time to reevaluate them.
If you find yourself struggling with this piece as many do, you may need to enlist a brand consultant to walk you through the necessary steps to help you become clear on what your USPs are and how to properly communicate them for the best audience impact.
3) Do you have a communications strategy in place that targets real estate agents?
Your communications strategy for driving referral business is much different from that which you use to drive refinance business.
Many are used to marketing by the numbers through mail, broadcast and the internet. Models have been honed to drive predictable levels of response from each.
Your strategy for driving real estate referral business must be more comprehensive and leverage seminars, speaking engagements, networking events, realtor-specific sales materials, a blog, social media, testimonials (agents and home buyers), media relations and much more. Your goal needs to be expert positioning of your brand in the real estate community.
All activities should be organized into a schedule that identifies what you will do month by month over the next year. As your exposure begins to increase, beware of publications you've never heard of, video
production companies that will get you TV spots on airlines or at obscure times on cable channels and other vendors that will come out of the woodwork trying to convince you that if only you spent some of your budget on their service, business would beat a path to your door. Evaluate them very carefully. Many can't keep the lofty promises they make…there’s no magic bullet.