From offering to fill a client’s fridge with $1,000 of beer to promises of a romantic “date” with a seller, a new survey suggests Realtors are resorting to all sorts of weird ploys to seal a deal in this tight market.
We haven’t yet heard of any mortgage professionals employing such tactics, but MortgageBrokerNews.ca has been inspired to come up with our own list of “inventive” ways a handful of brokers have enticed clients to sign on the dotted line.
Readers note: these are all real, bona fide examples, drawn from one of Ontario’s most active markets for mortgage brokers. Still, they're in no way representative of 99.99 per cent of industry professionals.
Here’s the list of the top five craziest things any broker has every done to land a deal. Brace yourselves:
1) Location, location, location.
One creative broker now parks his logo-wrapped vehicle right in front of a local strip club as a way of getting his business in front of as many ogling eyeballs as possible.
2) We are gathered here…
Persuasive marketing took a turn for the morbid when a broker was recently spotted handing out business cards and mortgage advice at a funeral.
There’s one broker whose business may soon be laid to rest.
3)On very rare occasions cliches are sometimes true.
One Ontario broker promises to drive you straight to bank for that loan – literally. This licensed mortgage professional is also a licensed cabbie, the first business often providing him tips for the second one.
4) Convenience is our name
At an Ontario convenience store, shoppers recently spotted mortgage rates posted in the front cash. You guessed it - the owner was also moonlighting as a mortgage broker.
Applying for a loan may never have been easier: I’ll take a pack of gum, a newspaper and a five-year-fixed at 3.29 per cent.
5) Let me cover that
This one may not be as funny, with an enterprising broker recently promising to reimburse a client for a lost deposit on a house. Now that’s the ultimate buydown.