Amazon has announced a new venture which gets the company involved in people’s homes in a way that it hasn’t before. As it bids to be more than a retail site Amazon is launching a referral service called Amazon Home Services. Could this be a marketing opportunity for mortgage brokers and real estate agents? The service has launched across a handful of US cities and allows users to find rated and recommended tradesmen with Amazon collecting referral fees from the businesses. While some disruptive technologies are cause for concern for real estate professionals this could potentially provide a new ‘funnel’ to bring in clients. Read the full story.