Brave souls or gluttons for punishment? DLC execs will enter the CBC’s fiery Dragons' Den Thursday, offering up a financial literacy program launched through the network’s brokers and now humbly presented as an investment opportunity.
VP of Operations Jay Seabrook and Kevin Cochran, regional director for Ontario, are taking the EnRICHed Academy before the CBC dragons after a successful audition last month.
The studio taping won’t decide the success of DLC program, which relies on a set of videos to teach families everything about money that they’ve never been taught before -- from compound interest and Beacon scores to the ins and out of buying a first investment property.
Still, winning even a raised eyebrow from Dragon Kevin O’Leary or Arlene Dickinson could fast track EnRICHed much like the Don Cherry endorsement has helped grow the DLC brand.
But any appearance on the show regardless of outcome may help.
Entering its seventh season this fall, the venture capitalist competition has been credited with helping take hundreds of new businesses to the next level. It has also directly and indirectly channelled millions of dollars to Canadian entrepreneurs.
Seabrook and Cochran’s appearance also promises to lift the profile of mortgage brokers in general at the same time better position the industry as a key financial services partner for consumers.
"No one is taking responsibility to fix this problem, so that’s what we wanted to do with this,” said Cochran. “The truth of the matter is that most kids can’t save money because their parents can’t save money. Unfortunately, money management is something students are going to learn one way or another, but most people learn it the hard way.”
Starting January, DLC moved to make that education a little easier to attain, launching a speaker training series where agents go into their local communities to spread the word about financial literacy to students and families.
DLC brokers and agents have welcomed the opportunity to give back at the same time generate leads.
“I’ve never seen a response like this from DLC agents before,” said Cochran. “They are so excited to spread the message. We’re fortunate to have such a great network of people that we can leverage this program through.”