CFF Centre brokers optimistic about acquisition

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Home Capital’s acquisition of CFF Bank will provide broker partners with more products to better deepen customer relationships, say industry players.

“I knew CFF Bank was looking for more funds and resources and this sale to Home Trust gives us more access to capital to bring out a lot more products,” Roy Singh of Centum Discount Mortgage Canada told “CFF now has access to a whole slew of new products … and it gives us a viable option to compete with the banks.”

Singh argues he’s now better equipped to compete with the banks because he has access to more Alt-A mortgages and lower variable rates.

For his part, Peter Majthenyi of Mortgage Architects echoes Singh’s sentiments.

“We’re running a full retail service centre right now and to run a full gamut of products, like we do, is very capital-intensive,” Majtheynyi, who operates a CFF Centre in Toronto, told “To build better products faster we needed a bigger partner … and a well-funded parent company allows me to offer more competitive mortgages, GICs, and other products.”
Home Capital announced late Monday that its subsidiary, Home Trust, will acquire CFF Bank. The purchase price is estimated at $15 million.

The terms of the agreement stipulate that the 37 brokers operating CFF Centres will retain shares in CFF Bank’s former parent company, Canadian First Financial. 100 per cent of CFF Bank’s shares, meanwhile, have been purchased by Home Trust, according to Gerald Soloway, CEO of Home Trust.
CFF Bank currently offers mortgage, deposit and personal banking products but its broker partners will now have access to even more options for clients.

“I don’t see any negatives,” Singh said. “I just see positives.”
  • Nikki Taddeo on 2015-08-12 11:16:03 AM

    Home Trust has always been a huge player in our industry. The B and now and A side are very competetive and I applaud them on this move. Congratulations!

  • James on 2015-08-12 12:05:38 PM

    I think that the CFF branch owners are missing a rather big point... OFSI will not allow them to sell banking products as they are no longer licensed to do so. The other "suite" of products are already available through the broker channel. Things like RRSP's etc.

    Do they, CFF, really believe that HT will alienate the other major brands in support of 37 offices?

  • Kool aid on 2015-08-12 7:20:29 PM

    Wow. What a spin- Singh.

    What about the last broker in who paid $80,000. Were they told, disclosed. Or just sold the bank franchise pitch while CFf knew all along that it was never going to happen. Selling a bank doesn't happen over night. It takes months.

    Would they buy shares in CFF today. Of course not. What's to buy anyhow

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