Fears of a market slowdown are adding a sense of urgency to this year’s CMP Brokers on Lenders survey, with mortgage professionals looking for a definitive way to convey their expectations to banks and mono-lines.
The survey, which officially opened Tuesday, will see more than 500 brokers “rank, reward and roust” channel lenders at a time when the threat of an originations slowdown has never been higher, say industry veterans.
The survey, as always, will be collected and analyzed before being presented to CMP readers and their lenders. Those funding partners increasingly rely on that feedback as the basis for product revamps, broker outreach and system overhauls – all designed to increase their competitiveness with lenders outside the broker channel.
“The idea,” says CMP Editor Vernon Clement Jones, “is to give lenders the information and, indeed, the criticism they need to up their collective game and improve the viability of the broker channel. The survey also allows brokers to reflect on the individual strengths of each of their lenders, to rate their performance and do it without confrontation.”
The survey relies on anonymous submissions, which combine easy-to-navigate multiple choice questions with open-ended ones giving brokers enough space to flesh out their comments.
The results will appear in the October issue of CMP, with a lender response from all major broker channel players to follow in November.
Click here to add your voice: CMP Brokers on Lenders survey.