Brokers react to DLC’s insurance announcement

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It’s not just the extra compensation brokers are excited about, but also how it will help them build better relationships with clients.
“I think it’s going to a tremendous opportunity for DLC brokers because the DLC agent name will be in front of a client on their annual insurance renewal every year,” Dustan Woodhouse, a B.C.-based broker with Dominion Lending Centres, told reaching to the announcement at company’s annual national sales conference. “It’s a great opportunity to add one more touch point.”
Gary Mauris broke the news in his address to brokers at DLC’s national sales conference in Whistler. The goal, he said, is to make insureline the largest property and casualty insurance company in Canada.

The broker compensation structure is still yet to be finalized due to the differences in provincial regulation, according to Aly Kanji, president and CEO of insureline.

Still, brokers are excited about the potential for an added revenue stream.
“It’s definitely a great way to make extra revenue with very little effort involved,” Pradeep Malik, a broker with Dominion Lending Centres Clear Trust, told “There will really be no extra work involved for the client and we are able to provide something for them they already need.”
Pradeep says the seamlessness of being able to offer a mortgage and homeowner’s insurance will especially benefit brokers working with first-time homebuyers because it will cut down on the things a client has to deal with prior to purchasing that first home.
insureline is an online brokerage catering to the mortgage broker industry that will function in much of the same way -- by aiming to shop for the best insurance for clients at the best rates through a number of insurance providers.
“We have a lot of insurance companies that we will be working with as well,” Malik said.
  • P Weir, DLC Canuck Mortgage Group on 2015-09-18 10:34:12 AM

    This is a tremendous opportunity, We are asked 90 percent of the closings for home insurance recommendation. Now we have it inhouse, just one more way DLC continues to lead the industry in innovation

  • Gary on 2015-09-18 12:04:09 PM

    Is DLC now owned by Brazilians?

  • Ken MacCoy, CHS on 2015-09-18 1:38:25 PM

    In principle it may sound great for mortgage brokers and the consumer.

    However, it will be interesting to see how provincial insurance regulators address the licensing aspect and the concerns associated with 'part-time' and inexperienced insurance brokers.

    The major concern of insurance regulators will be protecting the consumer.

  • Broker on 2015-09-18 5:46:12 PM

    Not that innovative Phil. Brimco is offering home insurance to the industry as well.

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