It may be the broker equivalent of the canary being sent into the coal mine with early results from the Broker Sentiment poll suggesting industry players are feeling the effects of having to buy-down rate to stay competitive.
Results have been pouring in and a number of brokers have admitted their biggest concern for the industry in 2014 is reduced revenue due to decreased commissions. However, your chance to participate running out, as the deadline is quickly approaching. Get your submission in today for your chance to win a Samsung Galaxy Tab.
Early results also indicate the industry is still feeling the effects of federal mortgage regulations. And with a great deal of brokers admitting mortgage rule changes have had a negative effect on business, those same players may wonder how the others are faring so well.
Overall, however, brokers seem to be satisfied with their career choice, with the majority of participants admitting they are not considering leaving the channel in the next 12 months. Certainly, this is good news for all the homebuyers 2014 will produce.
And how exactly do brokers plan on reaching those potential clients?
Surprisingly – and despite generally being tech-savvy marketers – brokers believe the yellow pages will continue to play a significant role in lead generation, with quite a few participants admitting they are the most important tool in the marketing tool belt.
So, have you had your say yet? Click here and spend five minutes filling out our poll to have your say – and a chance to win a Samsung Galaxy Tab.