Broker networks answer the challenge of online engagement

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Broker networks are recognizing that online engagement is resonating with clients, with a focus on creating personal relationships – and they are becoming more proactive in that engagement.

“I’ve often said that the true measure of a company is the quality of its people,” says Mortgage Architects (MA) President Albert Collu, who is excited by the launch of a campaign that features the leaders and staff of his company. “We are absolutely delighted to share more about our people through this incredible campaign which will allow us to humanize MA more than conventional approaches.     

The MA campaign ‘Get to know our people’ showcases the culture of the network, says Karen Fogel, vice president of marketing for the Pacific Mortgage Group (Mortgage Architects and Radius Financial).

The campaign is reflective of a movement in the industry for greater online engagement. Dominion Lending Centres recently kicked off a social media engagement campaign that featured daily blogs written by the some 2,400 mortgage professionals across the DLC network in Canada.

“Our biggest asset is our people,” says Fogel, “there is no better way to communicate who we are as an organization then through those that shape it every day. It’s a personal approach that matters so much in our industry.”

The new campaign will launch in print and online and each month will feature a different MA representative at

“Our campaign is fun and personal,” says Fogel. “We’ve taken the best features of social networks like LinkedIn and Facebook and infused it into our campaign idea to help the industry get to know us better and see what makes us tick.”

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