’s ads, and consumers did to, with DLC
reporting major web traffic increases following the big game.
“This is the second consecutive year Dominion Lending Centres
has advertised on the Super Bowl; we see this as a great way to reach a larger Canadian viewing audience,” Cindy Freiman, director of public relations and communications at DLC
told MortgageBrokerNews.ca. “Major sporting events like the Super Bowl are among the least likely to be PVR’d, so the chances of Canadians seeing our commercial throughout the game are greatly increased.”
The broker behemoth tracked a 98 per cent increase in web traffic on Super Bowl Sunday, a 65 per cent increase in page views and 17 per cent increase in time spent on the website.
Not to mention 77 per cent of the visits were from new visitors, the longstanding Don Cherry ad still holds weight with Canadian consumers.
“This year’s Super Bowl had more than 8 million viewers – the second highest watched Super Bowl on record,” Freiman said. “The 2014 Super Bowl was the most watched television program over the past two years, and more than one-in-two Canadians (53%) watched this game.”