Broker network at the Oscars

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One leading broker network placed TV ads during the season’s two biggest events and the numbers of both campaigns are in; suggesting sports fans may continue to represent a market most keen for the message.

“This year’s Oscars saw the largest audience for an entertainment program in Canada over the past three years,” Cindy Freiman of Dominion Lending Centres told MortgageBrokerNews.ca. “With nearly 14 million unique viewers, half of all English Canadians watching TV on Sunday saw the broadcast.”

DLC ran a 30 second spot during the red carpet live pre-show that led up to the Oscars as well as a 30 second spot during the awards show. And both shows drew a massive audience.

“This year’s Oscars saw the largest audience for an entertainment program in Canada over the past three years (and) with nearly 14 million unique viewers, half of all English Canadians watching TV on (Oscar) Sunday saw the broadcast,” Freiman said.

And the commercials certainly paid off, with the company’s website recording a 40 per cent increase in traffic following the awards, a 37 per cent increase in views, a 13 per cent increase in time spent on the site and a whopping 70 per cent increase in first-time visitors.

But those numbers – despite being impressive – pale in comparison to the traffic generated by DLC’s Super Bowl ads.  

On that Super Bowl Sunday, DLC noted a 98 per cent increase in web traffic, a 65 per cent increase in page views and 17 per cent increase in time spent on the website.

“With DLC advertising during both the Super Bowl and Oscars, we reached a combined viewership of at least 22 million Canadians,” Freiman said.

 
  • John on 2014-03-11 11:10:00 PM

    Please stop this none sense. They charge their brokers $150 per month plus HST. That's almost $170! They claim that have 2500 mortgage agents. So they Charge their agents $425,000 per month! Do they generate 100,000 leads per month for their agents? I don't think so.

    A mortgage agent who pays $170 per month, ($2040 per year) could get more results using pay per click on Google, FB or other Internet media and get hundreds of leads.

    If I was a DLC broker would actually wanted to know where and how that money has been spent. Does DLC provide audited financial statement for this advertising fund or this fund is used to buy brokerages and brokers and build Gary’s Business?

  • Ron Butler on 2014-03-12 9:28:10 AM

    @ John...... this is a relentlessly repeated attack. It's also pointless. There are two considerations 1) our competitors the banks advertise mortgages 24/7 so a mortgage brokerage advertising cannot be entirely a bad thing 2) all the DLC agents know what they pay and they make their own decisions about it's success or failure. The ad fund has been going on for many years so to constantly attack it every time it is mentioned seems a bit like Groundhog Day.

  • Ron Butler on 2014-03-12 11:32:10 AM

    @Gary, thanks for the anonymous comment you brave soul.

  • Gary on 2014-03-12 11:29:03 AM

    @Ron The only person who attacks people in here is you.

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