Broker capitalizes on social media

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MortgageBrokerNews is continuing its series of features on the finalists for Broker of the Year in both categories -- the under 25 employees and the 25 and over. This year’s group is the most diverse, spanning the country. Winners in both categories will be named at the upcoming Canadian Mortgage Awards on May 10 at the Liberty Grand in Toronto.

Finalist in the Mortgage Broker of the Year (Fewer than 25 Employees) category
Cindy Faulkner, Verico Coastal Mortgages, Langley, B.C. 
Cindy Faulkner is all about accessibility, whether it is through her regular blogging, or the free home buyers' guide for first-time buyers on the website
“Our website is social media-friendly, and we blog on a regular basis,” says Faulkner. “By providing mortgage and real estate services with an in-house law firm association, we’ve created a one-stop real estate solution.
“One point of contact, one location to sign documents and less stress for our customer. A simple, easy experience.”
The three-person brokerage is designed as a traditional distributor of services, with a niche focus on first and second-time home buyers in the greater Vancouver area.
“Eighty-five per cent of our business comes from referrals by past clients and the remaining from Realtors, solicitors and our online presence,” she says.
Faulkner began as a Realtor and a human resources manager before entering the broker channel.
“I think I am adding value to my clients through my experience in real estate and I have been an investor for over 20 years, which helps me give back to my clients all the do's and don’ts of being a landlord.”
Faulker’s son is her business partner – another aspect of her success – although there are other factors.
For example, she implemented a system that allows employees to remain on the same page, be it through training, meetings or standardized forms.
“Our day-to-day activities within the office have been systemized and documented so that any new staff can hit the ground running when it comes to office operations and expectations,” she says, also pointing to her loyal following of homebuyers.
“My clients who have stayed with me year after year and continue to believe, refer and trust in myself and my team,” she says.
For a full list of finalists and to reserve your place at the industry’s biggest night visit

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