Association’s campaign draws attention to industry

by |
MortgageBrokerNews.ca spoke with CAAMP in late July about its newest ad campaign, and that marketing push has doubled viewer impressions since then.

CAAMP’s national Value of a Mortgage Broker consumer-awareness campaign has made 10 million viewer impressions since its April launch,” CAAMP writes in a release. “The call-to-action directs consumers to www.caamp.org/findabroker to ensure maximum impact for our broker members.”

The ads include digital, display, mobile, and Facebook platforms. They have been featured in the Globe and Mail National Edition, National Post National Edition, MoneySense Magazine, and Lou Lou Magazine.

“Look for these advertisements, editorial and other marketing initiatives extolling the benefits of using a mortgage broker, and stay tuned for even more CAAMP coverage throughout 2015 aimed at raising awareness of the broker channel all while maximizing your membership dollars,” CAAMP writes.

The copy reads: Looking for a mortgage? Get expert advice and unparalleled choice by working with a Mortgage Broker. No guesswork. No legwork. Just the right teamwork.

“This is the largest scale consumer-direct campaign CAAMP has run to date for our entire broker membership,” Cindy Freiman, director of marketing and communications told MortgageBrokerNews.ca in July.

When MortgageBrokerNews.ca originally spoke with Freiman, the ads had already received 4.5 million impressions.

The channel’s largest national association has drawn criticism for its lack of broker marketing in the past, but the viewership numbers of this latest campaign will certainly impress industry players.

Broker news forum is the place for positive industry interaction and welcomes your professional and informed opinion.

Name (required)
Comment (required)
By submitting, I agree to the Terms & Conditions