Andrew Moor sees lots of opportunity for brokers

Andrew Moor sees lots of opportunity for brokers

Andrew Moor, president and CEO of Equitable Trust, was positive on how much opportunity brokers have in Canada and his perspective on how they can continue to grow business.
 
“I do have a strong view that brokers should focus on mortgages, and choose either residential or commercial but don’t try to do both,” he said to CanadianMortgageTrends.com. “There is no big win to be had on selling complementary products and it only confuses the broker’s position in the market. A broker that can be really, really good at offering mortgage advice will never be short of customers.”
 
Moor spoke with the mortgage blog about the subprime market, competition for deposits and prospects for mortgage brokers. Prior to joining Equitable, he was the president and CEO of Invis Inc., and was the chairman of the Canadian Association of Accredited Mortgage Professionals. Read all of his comments at CanadianMortgageTrends.com.
1 Comments
  • Tania 2010-10-27 12:13:01 PM
    I agree it is better to specialize and have a niche market then to try to be everything to everyone. Stats show you will be more successful if you are the go to person for your specialized area of expertise.
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