AMP satisfaction leads the pack, says survey

AMP satisfaction leads the pack, says survey

AMP satisfaction leads the pack, says survey

It's often the most hotly debated finding in CAAMP's annual survey, but the research is once again suggesting consumer satisfaction with AMP-arranged mortgages is higher than the rest.

"Accredited Mortgage Professionals (AMPs) are also doing a fantastic job servicing their clientele," according the Fall 2012 Consumer and Industry Survey conducted by Maritz for CAAMP. "Among those customers who identified their mortgage broker as an AMP, 59 per cent are completely satisfied with their mortgage, compared with just 35 per cent among those who say they did not deal with an AMP."

That wording is similar to that of the previous survey's, where 46 per cent of consumers dealing with an AMP broker said they were "very satisfied" as opposed to the 38 per cent reading for brokers, in general.

The results have raised eyebrows among brokers but also questions about consumer perceptions around the AMP designation and what if any role they play in the responses.

Still, the report suggests that clients are taking note of the professional qualifications of their mortgage professionals and what that may or may not bring to the originations process.

"This is a very substantial difference, and points to the professional nature of AMPs, and their ability to instill a strong sense of confidence in their clients that they have chosen the right mortgage professional," reads CAAMP's December 2012 MortgageInsights.

13 Comments
  • John Hamilton 2013-01-10 5:55:01 AM
    Every agent I know, as well as myself, plan to let the AMP designation lapse. Everyone i talk to sees no benefit in it and a complete waste of time and resources.
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  • Paolo Di Petta | dipettamortgage.com 2013-01-10 6:00:26 AM
    I'm pretty sure the survey had options for "dealt with an AMP", "dealt with a non-AMP" and "don't know". I wonder where all those "don't knows" ended up. That statistic is suspiciously absent (or perhaps, quietly blended in to one of the other numbers)
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  • Kim Reddin 2013-01-10 6:29:06 AM
    I certainly don't plan to allow my AMP designation to lapse. I am proud to be an AMP and want my clients to know I take my business seriously. The designation may not be perfect, but it is the way we should be going. Let's help promote the industry standard and drive customer expectations. Someday I hope the AMP will be immediately recognized, just like other professional designations. Until then, we need patience and self promotion!!
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