When visitors land on your website, are they greeted by a templated site provided by your brokerage and/or content that the entire company is posting without any of your personality and expertise shining through?
Brokers hope the recent suspension of numerous brokers by one lender for allegedly falsifying documents won’t encourage regulators to hand out more stringent guidelines
One leading mortgage insurer says fraud is on the decline in the Canadian mortgage industry as a result of tightened lending guidelines
Online rate sites have called the death knell for the broker channel – but brokers are turning the tables and using the Internet to their own advantage
Brokers have long argued the barrier to entry for the industry is too low, and the Home Trust suspension of 45 brokers is further proof that a more stringent licensing process is required.
It’s a tactic that lenders – and their underwriters – may not be too keen to implement, but one broker is suggesting his lender partners take a page out of the bank playbook.
Broker networks are recognizing that online engagement is resonating with clients, with a focus on creating personal relationships – and they are becoming more proactive in that engagement.
Home Trust delivered a message of confidence to its broker partners.
A growing number of broker channel institutions are taking a closer look at their individual corporate culture in an effort to grow customer satisfaction and the bottom line.
One seasoned broker is suggesting pressure from referral partners often leads inexperienced mortgage agents to skirt the margins and embellish income statements.