The holiday season – no matter what you celebrate – is the perfect time to get in front of your clients, prospects and others in your circle of influence, gently reminding them that, yes, you’re still in the business.
Here are five non-boring ways to reach out during the most wonderful time of the year.
Send a card
Snail mail has become a luxury and physical Christmas cards even more so. If you really want to stand out, send your best clients a handwritten holiday card.
But, keep it subtle: there’s nothing worse than a card that looks like a flyer.
Have a contest
Encourage interaction by having a social media contest. Ask your clients to send a photo of their beautiful Christmas trees, their ugliest sweaters or their best snowmen for a chance to win a prize.
Throw a party
What better way to prove your appreciation for your past – and future – clients than to throw them a party? Free snacks and refreshments will absolutely attract people – because, really, who doesn’t like free food?
Jazz up your newsletter
Your newsletter should be pretty informal to begin with, but the holiday season is a great time to jazz it up even more.
Set your newsletter to a theme – maybe upcoming holiday events in your community or the best local spots for ice skating. These topics will engage readers and remind them of your local expertise.
Now is also the season for giving to those in need. Send a note to your clients asking for a donation to a local charity. It’ll do well to keep you top of mind for clients – and a charity will get some much-needed funding.