InFocus The Future of Mortgage Technology

Personalized broker apps offer brand-building solution

Dec 05, 2015

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Personalized apps for mortgage brokers will be the next evolution in the mortgage channel, allowing brokers to build brand and do battle toe-to-toe with the big banks.
 
“We saw the need for mortgage brokers to market their own custom mortgage apps to their existing and new clients, especially Gen Y,” says Ben Salami, the founder of the Canadian Mortgage App and CEO of Bendigi Technologies, “and we have addressed this need.”
 
The app is part of a concerted effort “to further evolve finance with technology, fintech,” says Salami. “We’re helping the brokers to compete with larger organizations who pour millions of dollars into tech. We actually make it affordable. For instance, it’s been reported that the big six spent $9 billion in technology last year”
 
One notable broker has been using a personalized app designed by Bendigi for some time now, and has found it to be indispensable.
 
“Ben's app is a fantastic step forward in our business,” Ron Butler of Verico Butler Mortgage told MBN. “Every broker should consider how important it will be in the future to have this app in their tool kit.”
 
The VP of Sales for Foresters Canada, Rob Baboth, has found the app to be a useful tool for advisors.

“Preparing people for the unexpected starts with proper planning and this popular mortgage calculator is a convenient, useful resource that advisors can share in their practice and that clients will appreciate,” says Baboth.
 
For Salami, it is a natural extension of the growing appetite for consumer-facing mortgage apps.

“We acknowledge that some professional brokers and realtors are looking at differentiating marketing strategies such as offering their own custom apps to their existing and new clients,” says Salami. “This is why we have expanded our development lab and also support elite brokers and realtors with their branded custom apps.”
 
Bendigi has developed the top ranking Mortgage App in Canada http://canadianmortgageapp.com that has reached over 7 million screen views to date, and is featured consistently among the top 25 free business apps on the Apple App Store and Google Play Store.
 
While pleased with the popularity, it is the promise of arming brokers with a weapon that will allow them to compete on an equal footing with big bank mortgage agents that makes it all worthwhile for Salami.
 
For any questions, please visit http://www.bendigi.com or contact the Canadian Mortgage App Team at contact@canadianmortgageapp.com
 
While pleased with the popularity, it is the promise of arming brokers with a weapon that will allow them to compete on an equal footing with big bank mortgage agents that makes it all worthwhile for Salami.
 
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The Canadian Mortgage App team believes in empowering individuals with the best mobile solutions available. We do this by building beautifully designed products that are easy to use with an exceptionally high standard of quality. Founded in 2013, we currently operate over 50 premium apps for businesses of all sizes in the mortgage, real estate and insurance sectors. (http://www.bendigi.com)

The Canadian Mortgage App has been trusted by over 200,000 Canadians for accurate and reliable home ownership estimations. The Canadian Mortgage App also connects home buyers with professionals in their area using their location aware local expert listing.