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Mortgage Broker News | 26 Nov 2014, 12:23 PM Agree 0
Acclaimed author and speaker Malcolm Gladwell spoke to brokers about the subject of transformation Tuesday – a subject industry professionals have likely been pondering, themselves.
  • moriah | 26 Nov 2014, 11:03 PM Agree 0
    add to creative, disagreeable and conscientious ...socially savvy, confident, insightful...and that is just the first example.
  • Mike Cameron | 27 Nov 2014, 11:19 AM Agree 0
    Gladwell was just one example of why I thought CAAMP's Mortgage Forum 2014 was one of the best ever. Looking at the CAAMP staff, the board and the 11,000+ membership base we are certainly in a great position to assist with the transformation our channel is seeing. Look for more from the conference to follow. Make sure you let your regional directors know what that means to you.
  • race to the bottom | 27 Nov 2014, 03:04 PM Agree 0
    interesting, yet the brokers biggest competitor and ultimately writer of checks has one strategy and thats price. Brokers don't lend their own money or own the company and give their clients away to the lender, so this means they have nothing to be able to transform since they have don't have control over anything.
  • Ed B. | 28 Nov 2014, 03:44 PM Agree 0
    race, while there are certainly many things outside your control, many facets of house-buying are in your control. How can you use technology to provide more service in less time? How can you empower your prospective home-buyers to use technology to make your job easier? Example: Can you create a how-to document for prospective home-buyers so they can locate homes and pass on the critical information to you? How can you use e-mail (and possibly mailing lists) to be warm and responsive to your prospective home-buyers? How can you create a viral mechanism for happy customers to refer others?
  • race to the bottom | 01 Dec 2014, 09:00 PM Agree 0
    Ed, brokers have already been doing many of these things before and more. The point is the banks have done a wonderful job of convincing that price is number 1, they make it easy, retention teams are very aggressive. The market is not growing so they are going to squeeze the broker and thats exactly whats happening. Its a monopoly really and they can cut the broker off and change the rules at anytime. Its not the best place to be, the old days are gone and its time to make sure you have "your" best interests secured. I am not saying abandon ship but I would definitely get the back up plan up and running :)
  • race to the bottom | 01 Dec 2014, 09:00 PM Agree 0
    Ed, brokers have already been doing many of these things before and more. The point is the banks have done a wonderful job of convincing that price is number 1, they make it easy, retention teams are very aggressive. The market is not growing so they are going to squeeze the broker and thats exactly whats happening. Its a monopoly really and they can cut the broker off and change the rules at anytime. Its not the best place to be, the old days are gone and its time to make sure you have "your" best interests secured. I am not saying abandon ship but I would definitely get the back up plan up and running :)
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