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Mortgage Broker News | 25 Mar 2013, 12:00 AM Agree 0
With tongue firmly planted in cheek, one brokerage is using a photo of Finance Minister Jim Flaherty to help promote its 2.79 per cent 5-year fixed mortgage with the caption “This rate is too low for the Canadian people.”
  • Sean Binkley | 25 Mar 2013, 09:06 AM Agree 0
    FYI, thanks to the team for taking this idea and running with it! We had some great laughs with referral sources and potential clients. We figured instead of complaining about what the Min. of Fin. does and doesn't do, we were prompted to act on the opportunity his comments presented. Humour in advertising always works well!
  • Ken Lankin | 25 Mar 2013, 09:40 AM Agree 0
    Why are you buying down rates ?? 50 bps commision Sean ? By the time your broker owner grabs his piece and DLC the same - whats left for my ol buddy Sean ?
  • Sean Binkley | 25 Mar 2013, 09:47 AM Agree 0
    Ken, Great to "hear" from you...
    An ad campaign would have cost way more that buying down a rate this far. It was a "weekend" promotion - figured there'd be an uproar from my old friends about giving the farm away, realty is it got way more traction than many other campaigns I've run (not because of the rate, but because of the humour). Oh and no need to remind me of my marketing fee and splits, Loving DLC and the amazing marketing, support and vision they provide - happy to pay more than what we are now. We even got a commercial on the SuperBowl - incredible (sorry buddy, you opened the DLC debate....) - love yah Man!
  • Ken Lankin | 25 Mar 2013, 09:55 AM Agree 0
    As long as you are Ok brother - all is then good . Look forward to hookin up one day soon. Keep er rockin - all the best !
  • Ken Lankin | 25 Mar 2013, 09:55 AM Agree 0
    As long as you are Ok brother - all is then good . Look forward to hookin up one day soon. Keep er rockin - all the best !
  • Derek Rowley | 25 Mar 2013, 10:40 AM Agree 0
    My concern here is buying down. I am adamant that I will not and do not do buy downs. I work very hard for my commission and why shoulkd I have to part with my paycheque. To each their own.
  • Sean Binkley | 25 Mar 2013, 11:03 AM Agree 0
    Hey Derrek, Great point! Again, it was a WEEKEND Promo for fun (and it worked). Main idea was to get laughs and press (I guess it paid off!) 80 bps of nothing is still nothing.
  • Leonidas | 25 Mar 2013, 12:42 PM Agree 0
    Anyone who refuses to "buy down" just cannot stay competitive in todays market. But like you said to each their own.
  • Derek Rowley | 25 Mar 2013, 08:48 PM Agree 0
    To Sean and Leonidas

    Thank you Sean. Leonidas, well I guess if myself or others who value our pay cheque by not compromising, there is a solution. Can always drive taxi and turn passengers into mortgage prospects. But like we both agree, to each thei own.

    All the best to both of you

    Derek Rowley
  • Sean Binkley | 26 Mar 2013, 06:11 AM Agree 0
    And I thought I've explored every marketing idea available! This is what I miss the most about these forums, great best practice sharing! Gotta go and apply for my taxi license!!
  • Bryan Jaskolka | 26 Mar 2013, 04:48 PM Agree 0
    That's hysterical! What a truly great marketing idea and hopefully, it teaches Mr. Flaherty a lesson. I have all due respect for the man, and usually agree with his policies and choices. But calling up banks and telling them to lower their rates? Inexcusable. What a great idea, and yes, definitely worth a chuckle!
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