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Brokers need to see clearly when it comes to rate

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Mortgage Broker News | 17 May 2012, 11:00 AM Agree 0
For one broker it’s the elephant in the room that no one wants to talk about: the fact that the industry continues to fight banks on rate when it is clear it can no longer do so successfully.
  • Christopher | 18 May 2012, 03:22 AM Agree 0
    Oddly, the rate hasn't been all that important to my clients over the years. They're more interested in getting approved and having someone to guide them through the process up to closing and beyond.
  • brok-er | 18 May 2012, 11:30 AM Agree 0
    This false hope of offering value through "education" is just that, a fake hope. Fake hope to suck in new brokers into this already saturated market.

    Those that are doing extremely well either were rich before they started or have rich hook-ups. Plain and simple. Any bank can beat your rate(s) and clients are only looking for the best rate and not your "education". A broker's "education" is as good as a sales pitch from a car sales guy trying to convince you to pay more for a car you can get cheaper somewhere else.
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