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Mortgage Broker News | 24 Apr 2014, 10:50 AM Agree 0
Brokers are often frustrated by the amount of media attention paid to the mortgage industry – and specifically, the big banks’ ever-looming sub three per cent offerings – but one player uses it to educate clients.
  • Paolo Di Petta | dipettamortgage.com | 24 Apr 2014, 12:03 PM Agree 0
    I agree, getting brokers out there is always a positive - for all of us.

    More importantly, we really need to differentiate from the banks as an industry. The insurance industry does a great job of this, but our industry seems much more fragmented (and to be honest, selfish)

    Until we can co-ordinate and really throw our collective weight around, we're going to keep getting bullied by the Banks and CAAMP.
  • Andrew | 24 Apr 2014, 12:49 PM Agree 0
    As an insurance professional, I would say that mortgage brokers provide an incredible service that is not communicated well to the public. Insurance brokers are very active in the media and have national marketing campaigns that promote the value of the role and need for the service. I would really like to see something like this happen with the mortgage broker role in order to unite the industry more and put the spotlight on how mortgage brokers help everyday Canadians.
  • Michael Graves | 24 Apr 2014, 01:06 PM Agree 0
    I 100% agree with Andrew; a national campaign focused on the benefits of dealing with a licensed Mortgage Agent or Broker would put the needed spotlight on the industry to help communicate the benefits of dealing with an unbiased third-party when negotiating a new mortgage or new term. CAAMP should lead the way; what are the fees CAAMP collects going towards? Buying Real Estate in Toronto for an Education Center and big name speakers for the Annual conference; could be better spent, I'd say.
  • John | 25 Apr 2014, 01:05 PM Agree 0
    I agree with all the comments. I have said for years that CAAMP, IMBA, etc. need to put the fees towards educating the consumer, not just the brokers/agents. We're still viewed as the 'Go To' when clients are turned down by their banks. More comradery needs to occur among the industry.
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