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Mortgage Broker News | 21 Sep 2011, 08:00 AM Agree 0
A seasoned mortgage broker may have hit upon a better way for CAAMP to market the AMP to Canadians, asking the association to transfer responsibility for promoting the designation to AMPs themselves and, more importantly, to pay them.
  • Cecil Singh | 22 Sep 2011, 02:58 AM Agree 0
    I think paying for AMP is a cash grab, AMP does nothing to help Broker and Mortgage agent, the public don't have a clue what is Amp means.

    i think we as agents and brokers to get AMP to educate the public about Accredited Mortgage Professional.

    Now take a look where they advertise in some high end magazine or TV where the minatory of the public watch, i personnel would like to see them advertise on Tv channel like CP24, CTV and some multicultural TV where we have the majority of the public looking and people will have the good idea how Mortgage Broker work.
  • Wane Davis | 22 Sep 2011, 03:03 AM Agree 0
    AMP’s should be wearing their lapel pin proudly and using it as an opportunity to promote their own level of competency and professionalism. Any entrepreneur worth his salt uses an opportunity to promote himself, his services and his unique value proposition through any and all available media within his or her local community. The idea of wanting to be compensated for doing that by the professional organization you belong to and support is absurd.

    As with the mortgage industry, advertising professionals are trusted advisors to their clients and have skills and knowledge based on years of experience. I have been in marketing in senior roles for over 3O years, a large part of that supporting mortgage channel professionals as well as some of the major Canadian Financial Institutions. Under no circumstance would I assume that I could give comprehensive, quality mortgage advice. I can speak to the subject intelligently from a strategic positioning perspective and from the position of an “informed opinion” but would still leave it to the professionals…an AMP.

    To suggest turning the keys of the AMP brand over to mortgage professionals would result in inconsistent and confusing brand messaging. Leave the professional marketing to the professionals and move to a more enhanced value proposition than one solely based on rate.

    If the members want better brand recognition, then task the agency to do it within the budget or get another agency.

    In the mean time, wear your AMP pin and as a member promote the professional designation at every opportunity…for free and as a member of an industry whose members consider themselves professionals.
  • Another Broker | 22 Sep 2011, 03:15 AM Agree 0
    Somewhat of a lame idea to pay these guys, especially to write articles and give talks when the majority of them don't know their you know what from a hole in the ground. Best thing is to disband this misleading designation of knowledge and professionalism and start over with a 5 year time period designation with relevant university and Appraisal Institute courses. Time to start raising our standards and get those who don't and won't out of the business once and for all.
  • MP | 22 Sep 2011, 04:01 AM Agree 0
    I agree with "another broker" Who would check these articles to ensure that they are accurate? Stupid idea in my opinion.

    What bugs me is people who hang their license for years, never do any deals and then after doing their time can call themselves an AMP. How smart is that? I think people should earn an AMP status by actually "working" in the field and not just hanging a license.
  • Yet another Broker | 22 Sep 2011, 05:01 AM Agree 0
    Cecil Singh..... You are correct AMP is useless no one knows it the ease of entry is to low to matter or warrant pride and at the end of the day it's a pathetic cash grab wake up people.
  • alberta | 22 Sep 2011, 07:31 AM Agree 0
    here is the problem with AMP it is AMP- why did we choose such a terrible name?- why did we thought we had to reinvent the wheel. it should have been from the start Certified mortgage professional. it is something that everybody uses and it makes sense to client. we would not have to explain what AMP stands for.

    CMP- simply and I can say with pride certified Mortgage professional. what does this mean? I am certified just like certified financial planners, they did the work for us so why not take advantage of this. CRA- certified residential appraiser. Do you see the trend. we need to close the AMP and go with CMP
  • Angela Wong-Liao, Invis Inc | 22 Sep 2011, 07:33 AM Agree 0
    I think the AMP designation should be restricted to full time mortgage professional, not the part timers because most of these part timers do not have sufficient knowledge and professionalism to promote this designation. In other words, AMP designation should be used to distinguish a full time mortgage professional and a part time mortgage professional. I believe this will elevate the professional status of AMP.
  • Yet Another | 22 Sep 2011, 08:27 AM Agree 0
    That would concern me with everyone getting out and advertising the AMP - would the message be the same, what would they be saying, would they stretch the truth about the AMP qualifications which in turn can mislead consumers.
  • John Dearin | 26 Sep 2011, 12:14 AM Agree 0
    We have been promoting the AMP, and CAAMP for over 1.5 years in a TV commercial we run on the local real estate channel, along with four other ads. they rotate over a two hour period. We have our certificates and wall hangers all over the office. I can't recall the time a client came in and asked us what that was all about. Rates and renewals...rates and renewals, don't seem to care about the AMP or CAAMP...rates and renewals

    John Dearin
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