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Mortgage Broker News | 17 Aug 2015, 08:30 AM Agree 0
Despite general optimism about a recent acquisition, some brokers are lamenting the sell-off of a broker-owned bank
  • Anthony C. | 17 Aug 2015, 01:13 PM Agree 0
    I believe G. Soloway is very clever and has plenty of foresight...and for the time being is saying just the right things for humility's sake...the CFF brand will disappear, as history has evidenced with past institutional acquisitions.

    The fast-track licensing component of this deal was the primary motivator, but I also believe the push of "direct-to-consumer" retail products (which were once primarily the exclusivity of the broker channel) is the icing on the cake for H.T....there are some quality retail locations that will soon have the Home Trust name proudly displayed over their doors.

    And walk-in traffic is what H.T. wants...and they will do well with this endeavor moving forward.

    And in the famous words of Tony Montana, we can "say goodnight to CFF...cause you ain't gonna see them no more".




  • Ron Butler | 17 Aug 2015, 01:59 PM Agree 0
    While I agree 100% with Anthony's thoughts on Gerry Soloway, the greatest likelihood is CFF Bank will disappear into a new "Home" oriented name.

    I am not really sure CFF will totally disappear. I believe a separate company exists to support the retail banking product franchises and that group could carry on with that side of the business.
  • Len Lane | 23 Aug 2015, 02:37 PM Agree 0
    Not sure how this would be considered a broker owned bank, brokers may have bought franchises of CFF but as you can see from details of the sale non of them will share in the profit if there was any to be had in the end. They basically became the tellers for CFF and not much more.
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