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Broker alleges espionage on the web

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Mortgage Broker News | 13 Mar 2012, 09:00 AM Agree 0
Brokers beware: competitors could be using your name to boost their search engine rankings. That is in fact what one leading broker is alleging.
  • Larry Arnason | 14 Mar 2012, 10:10 AM Agree 0
    The same tactic is being done to me and in this case it is an agent in the same firm as me. I cannot say that the agent is aware this practice is happening however, he has hired the marketing firm and he is responsible for the content they use on his site. In my opinion this is an unethical business practice and it should be stopped. As mortgage brokers we are trying to build our market share but when this type of thing happens it hurts us all.
  • Bentley | 14 Mar 2012, 09:41 PM Agree 0
    Would be keenly interested in the results of this complaint as I have a local competitor who actually bought my personal name in .ca extension as a domain name to host a mortgage page.
  • Mike Averbach | 15 Mar 2012, 02:06 AM Agree 0
    If we don't respect our fellow brokers and the hard work they put into building their OWN business and brand, how can we expect consumers to respect US!?
  • Ron Butler | 15 Mar 2012, 02:25 AM Agree 0
    Good point Mike, sleazy marketing practises like these do reflect on the character of the people who use them. I wonder what tricks they are pulling on their clients if they are so devious about how they market.
  • Ottawa Broker | 15 Mar 2012, 09:29 AM Agree 0
    On a similar note, we have a large broker owner here in Ottawa that has gone around buying up every domain name that is even remotely related to another brokerages name and that of personal agents. Funnels it all to their website. Some say smart business with the advance of technollogy, I say dirty business. A former admin staff of their brokerage said they have over 400 web addresses associated to other brokers and brokerages funnelling business to their site. Lesson learned, when you register your website, buy everything. (.com, .ca, .net, .org)
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