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Mortgage Broker News | 12 Feb 2013, 12:00 PM Agree 0
Dragons’ Den on CBC will welcome DLC’s Jay Seabrook and Kevin Cochran this Sunday, pitching their already successful EnRICHed Academy tutorial package.
  • Cameron Mackie | 13 Feb 2013, 05:39 AM Agree 0
    Good for you Kev and Jay. Can't wait to see it.
  • Kevin Cochran | 13 Feb 2013, 09:17 AM Agree 0
    I just want to thank CMP for running this article...this program has made a MAJOR positive impact in so many market places across the country and we are very proud to bring this to the public. As most of DLC's competitors have resorted to discounting there models...DLC has chosen do continually increase our value proposition. To clarify, we did go into the den asking for $40,000 as we had to follow the rules of the game, saying that, we really went in looking for an endorsement deal with zero investment from the Dragons...watch on Sunday to find out what happened.
  • broker | 13 Feb 2013, 09:41 AM Agree 0
    Do they really need the $40,000 or is this a creative way to get on TV on a national program to spin DLC?
  • BC Broker | 14 Feb 2013, 05:53 AM Agree 0
    Nothing like taking a cheap shot at your competitors while trying to boost your own ego. Are u not part of DLC managenment...
  • Paul Therien - CENTUM | 14 Feb 2013, 06:08 AM Agree 0
    Financial Literacy is something that all Canadians need and I applaud this effort. My only question is this... there are literally hundreds of literacy programs for youth and adults that are free of charge to the Canadian consumer, so why would someone pay for the box set when they can get it for free?
  • Ron Butler | 14 Feb 2013, 08:16 AM Agree 0
    Since I am always in favor of broker advertising I started out liking this alot until Kevin came up with the shot about other networks discounting their models.

    Totally pointless comment. Networks do what they need to do, price what they price, that's it. No need to say anything.
  • Paul Therien - CENTUM | 15 Feb 2013, 05:38 AM Agree 0
    Kevin, in regards to your comment about discounting - for the record - most of DLC's competitors have not resorted to discounting the models they offer. That would imply offering fewer services, which is not the case. All of the product launches we have done were at no cost to our network, so that they can provide better service to the consumer and at the same time generate additional income. We have increased the services and the revenue streams for our network and reduced the amount that they pay to be a part of our network. In the world of business there are only two way to increase profitability: (1) Reduce expenses and increase efficiencies (2) Increase Sales – We have done both for our franchises.

    I can think of other networks that have done the same, or have made a good effort at doing this.
  • Gwen Angell-Mighton | 18 Feb 2013, 10:42 AM Agree 0
    I wish you both great success! I believe it is an excellent product and a perfect opportunity to educate our clients family. Good for you guys and best of luck!
  • BC Broker | 19 Feb 2013, 05:21 AM Agree 0
    After watching last night I thought I would come back and see if any new thoughts.....I love how the comment about competitors are cutting back on services is now mysteriously taken out of the article with mention from management!!
  • Dean | 20 Feb 2013, 12:10 PM Agree 0
    The middle are not saving 12% of their incomes because wages have not come even close to matching the real inflation since the early 1990's. Has little to do with financial education. Although the telecom and digital age takes too much of most families disposable incomes. Good luck with your product.
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