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Mortgage Broker News | 27 Sep 2016, 08:15 AM Agree 0
Imagine an association/lender partnership that would inject thousands of dollars into the industry with the intention of helping it grow
  • Scott Binnie at Ad4ge | 27 Sep 2016, 09:42 PM Agree 0
    I'm sure that there will be some good and bad that comes of this. NAMB states that "At NAMB, our mission is to grow the mortgage broker channel". I'm not sure how this effort is accomplishing that goal.

    Giving money to people who are otherwise already engaged in "the channel" seems to be a waste. In addition, providing such funds to ventures that are started by novices is folly.

    If you truly want to grow the channel, then provide funding for education in economics and marketing.

    The number of mortgages applied for will not change through this effort: nor will the number of closed deals.

    Spend the money on the image of the industry participants rather than increasing the number of companies involved.

    Provide a way for existing brokers and sales-personnel to enhance their images by giving them the tools to grow their reputations with the people who will be requiring their services not only now, but in the future.
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