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Topic & Comments
Who gets the bill for broker ad campaign? by Vernon Clement Jones | 2011-10-19 5:03:43 AM

Merix head Boris Bozic has joined the growing number of mortgage professionals endorsing the idea of a national advertising campaign, specifically focused on hawking broker wares to the largely uninformed consumer. That’s even as others look to mono-lines themselves to foot the bill.read more

Lender questions the value of REDX by Vernon Clement Jones | 2011-10-19 2:00:16 AM

A lender is joining brokers in questioning the industry’s use of REDX, arguing the system, meant to flag fraud, is too often misused by underwriters and other subscribers.read more

Ambitious agents chasing broker licenses by Vernon Clement Jones | 2011-10-18 3:33:14 AM

It’s a trend that may ultimately enhance the industry’s credibility, say advocates, but an increasing number of agents are training for broker licenses even before they’ve been two years in the business – a way of building on their own personal credibility as competition with the banks and other mortgage professionals grows.read more

Rate hikes spur rate holds by Vernon Clement Jones | 2011-10-15 5:43:08 AM

Brokers are starting to see an uptick in the number of clients looking for rate holds after several lenders pushed select VRMs further into plus-prime territory, a broker channel player among them.read more

Ad increase bolsters network's book by Vernon Clement Jones | 2011-10-14 11:41:16 AM

A national broker network is crediting a 20 per cent jump in its advertising budget for a double-digit spike in business – even as new home sales slip.read more

Brokers worry about lost year by Vernon Clement Jones | 2011-10-12 3:16:42 AM

Brokers worried about the challenging environment and double-digit revenue slips, you’re not alone. A leading industry trainer is identifying a very real and growing anxiety among mortgage professionals from one end of the country to the next – afraid the economy will further compromise their bottom lines.read more

Going exclusive by | 2011-10-12 3:05:30 AM

Mortgage professionals say they’ve had enough of clients going to the bank, with broker commitment letters in hand. As Vernon Clement Jones finds out, a growing number are thinking exclusivity agreements will stop them in their tracksread more