Superbrokers 2009

Superbrokers 2009

Superbrokers 2009

Centum Financial Group

Number of agents: 1,700+
Established: 2002
Compensation
- Starts at 5 per cent and declines to 0.3 per cent on all lender commission
- Commission and volume bonus splits vary between broker and agent
- Trailer fees can follow brokers/agents if they leave the company, but it depends on the lender
Brokering Model
- The storefront model is the only model at Centum
- Over 240 franchises across Canada
Ancillary Service
- White label
- Home and automobile insurance
- Creditor life insurance
- Free underwriting
Lead Generation
- Online leads generated through partnership with real estate website (traffic: 700,000 visits per month)
- Websites optimized for search engines and pre-packaged Google Adwords campaigns localized at the office level
- Referral from other industries and professional organizations
- Automatic direct marketing through internal CRM system
Compliance - No response
Payroll
- Franchisees are paid daily
- Turnaround time for receiving payment from lender to paying broker/agent: two hours

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