CMP may be throwing a red rag in front of a raging bull – a bull furious about broker buy-downs and rate shoppers. But as Torstar, one of the country’s largest media company joins the growing number of online rate sites, angry brokers are increasingly forced to decide whether to join them or continue the fight against those comparison sites.
The answer is simple, say opponents: Continue to focus on building your value-add to clients and resist the urge to slash rates – and finder’s fees! In their own words, founders of the country’s three leading rate sites attempt to counter the argument and calm the bull. CMP leaves the answer to the brokers.