The business class of social media
Do you enjoy Friday night drinks with colleagues? Perhaps networking is up your alley? Then you need to be on Linked In, the social media for the business-oriented. Maybe you are bored of the typical vapid comments that tend to linger around Facebook and Twitter. There is no beating around the bush with Linked In. You are there to network, connect and do business. Nothing else.
Want to market your services to individuals in specific industries? Simply glam-up your user page and start connecting. This revolutionary networking site does everything from collecting testimonials to essentially posting your online resume. It literally is the epitome of networking online. Picking up the yellow pages and finding a phone number are a thing of the past. These archaic strategies, used primarily by the baby boomers, belong in a communication museum.
If you need a service now you simply look it up on Linked In. Hopefully what you need is available in your network and now you just linked together a new connection. Linked In allows a businesses (or individuals) to post what they offer. More importantly, it allows others to discuss their experiences with your company.
The conveyance of easily viewing a testimonial is huge, but it means a great deal more when your friend or colleague is the author.
Seventy-eight per cent of people trust peer recommendations while only 14 per cent trust advertisements. Word of mouth, or should I say world of mouth, is your best advertising. Many companies actually use this site as a resource to find staff. This could save you tons of time with your new assistant job search. If you ask me, I think you owe me a beer.
Being ahead of the curve
And the next biggest thing is Tumblr.com. Take the best of Wordpress blogging and Blogger into
one, then you have Tumblr. If you don't know what these sites are it doesn't really matter. All you really need to know is what a blog is. The definition of a blog is a shared online journal where people can post diary entries about their personal experiences. Tumblr is a blog-based website that makes blogging easy and is a great way to have an identity online.
Much like your own website but with more personality, Tumblr even allows you to use your own domain name and essentially create a free site. With over 800,000 users, this site uses web-based technologies to transmit media monologues into newsfeeds, blogs, podcasts, wall-postings and more.
Tumblr is more like a scrapbook of stuff you find on the Internet: videos, pictures, quotes, etc...I personally look at Tumblr as a reality website where people can see my collection of thoughts.
What is going on in the world of Jessi Johnson? Check me out on Tumblr. To be honest though, my Tumblr account is lacking. I just started getting into it and it pales in comparison to the 1,500 "friends" I have on Facebook. Some may think it would be harder to drum-up business on Tumblr but just like any blog, if you produce good content, they will come.
Social media is like riding a bike: at first it's the scariest thing, but once you get on, it's pretty cool. So don't get yourself lost in hundreds of websites when you should be spending your time on a few until you properly understand what they have to offer.
Social media has the capacity to reach large or small audiences, and whether it's a blog post or an Internet TV show, the expense can be minimal for the potential maximal payback of exposure to millions. Social media isn't a fad but a fundamental shift in the way we communicate. Well orchestrated social media marketing transforms into website traffic, public awareness and potential sales.
Last but not least, encourage people to follow you on these wonderful social media sites from your website. There is a world of opportunity out there, so don't be left behind and start building your social media entourage today.
Jessi Johnson is the president and CEO of the Jessi Johnson Mortgage Team with the Verico netowrk. Priding himself on being a tech-savvy broker, he thrives on the tools available to increase efficiency. Social media has unlimited potential and is certainly a marketing opporunity he enjoys "playing" with. If you want to follow him on any of the above mentioned programs, just click on the logos at Jessijohnson.com.
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